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8721 119 questioning the process 19 surfore Apr 25, 2007 2007-04-25T05:55:23-0400 Gene, you are one of the most stand up guys in the industry and it's reflected in the quality product you deliver, the level and character of the folks you employ and the stoke you put out in the surfing community. So ditto to what Ben said. A customer has a right to choose whatever product they want to buy based on the order of their priorities and where they assign value. You can't control those perceptions or feelings. What you continue to do is educate your customer and future customer by speaking to them and sharing your time and design process which is very valuable today.
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